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Profile

President & CEO



Alice Perez is currently the President / CEO and first Latina to head the California Hispanic Chambers of Commerce, and the past President / CEO of the Sacramento Hispanic Chamber of Commerce.  The chamber provides a number of business development programs that encourage the creation, expansion and growth of small business and emerging businesses, including women and minority-owned businesses throughout California. The Chamber’s goal is to impact economic and workforce development, jobs creation, and general business acumen.

In 2011 she founded Alice Perez Consulting, focused on Business and Community Engagement Strategies. She has served clients focused on increasing small business exporting in California and also engaging elected officials in Education Reform strategies throughout the United States.

Alice previously served as the Manager of Customer Strategy at Sacramento Municipal Utility District (SMUD). She was responsible for overseeing the Customer Service Business Unit’s strategic direction which included new program development and planning, community engagement, operations planning and implementation, market research, technology initiatives and the financial performance of the Business Unit. 

Perez was Vice President and Director of U.S. Bank’s national Multicultural Banking initiatives.  In her role, Alice guided U.S. Bank in its decisions to effectively serve and meet the unique financial services needs of high-growth Hispanic and other Multicultural markets.  She also coordinated the bank’s national outreach and developed strategic partnerships with other organizations in order to provide to the Greater Hispanic, African American and Asian Community enhanced access to financial services.

Ms. Perez was recognized by Sacramento Business Journal with the Women Who Mean Business Award and by the California Hispanic Chambers of Commerce as the 2013 Chamber Executive of the Year.  In 2006 KVIE recognized her dedicated leadership in the Hispanic Community and California State University Sacramento recognized her in 2007 with the Distinguished Graduate Award for her outstanding service in the community.

Ms. Perez is an accomplished leader who is active in business, not-for-profit, political, civic, and community affairs. She is and on the board of California State University Sacramento Foundation, Foundation for California Community Colleges, City Year Sacramento, Center for Fathers and Families,  Policy Impact and a member of Caltrans Statewide Small Business Council.  She is a founding member and Past-Chair of the Northern California affiliate of the political action committee known as Hispanas Organized for Political Equality or “HOPE-PAC. She has served as Vice President of California Community College Board of Governors as a Governor Appointee , Vice Chair of the California Asian Chamber of Commerce,  Co-Chair of the United States Hispanic Chamber of Commerce Senior Executive Corporate Advisory Board, Member of the California Hispanic Chamber of Commerce corporate advisory board , Chair of the Sacramento Hispanic Chamber of Commerce , Chair of Sacramento Asian Pacific Chamber of Commerce , Board Member of the California Student Aid Commission as a Governor Appointee , ScholarShare Investment Board as a Governor Appointee , United States Mexican Chamber of Commerce, Mercy Health Foundation California Museum for History, Women and Arts, American Leadership Forum Mountain Valley Chapter, National Hispanic Corporate Council, National Low Income Energy Consortium, Assistant District Governor for Rotary District 5180 and President of the Rotary Club of Roseville-Sunrise. 

Ms. Perez is a graduate of California State University Sacramento where she earned a Bachelor of Science degree in Finance and Insurance.  She resides in the greater Sacramento area and is the mother of five.