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Posted on 1/8/2014 by Alex Ayala





SACRAMENTO - The California Hispanic Chambers of Commerce announced that Kenneth A. Macias, Founder and Chairman of one of the nation's fastest-growing CPA firms, Macias Gini & O'Connell LLP, has been elected to serve as Chair of the organization's Board of Directors, and Andrew Ysiano, Founder and Publisher of the Latino Times newspaper, has been elected to serve as Vice Chair.

Both Macias and Ysiano are former chairs of the organization and stepped forward to assist the Chamber as it builds on its past successes.

"Our No. 1 goal is to ensure that a united statewide chamber works together with our local chambers to help Hispanic businesses," Macias said. "The success of Hispanic businesses is vital for our Hispanic community - when our businesses succeed, our community succeeds."

"I am looking forward to working with our network of local Hispanic chambers in the state and for the benefit of Hispanic business and the economy of California," Ysiano said.

Macias said the Chamber has a strong agenda for 2014, working cooperatively with local chambers, and hosting its annual Legislative Day in May and its 35th annual convention, to be held Aug. 13-15 in Orange County.

In addition to the new Chair and Vice Chair, the Chamber's Board of Directors has elected Dr. Yasmin Davidds, a noted organizational psychologist, international negotiation consultant and executive coach, to serve as Secretary of the Board.

"Ken Macias and Andrew Ysiano's stellar reputations and trajectory of accomplishments have earned them the respect of both government and business leaders," Davidds said. "Their extraordinary leadership ensures the economic growth of Hispanic businesses throughout California. I look forward to continuing to work with them to elevate Hispanic job creators, entrepreneurs, and innovators throughout California."

Founded in 1987, Macias Gini & O'Connell LLP is a leading statewide CPA firm with nine offices and nearly 250 professionals. It is the largest majority Hispanic owned CPA firm in the country. Macias, who has worked in public accounting for 34 years, has been appointed to several national and state accounting and auditing related positions, including the prestigious AICPA Auditing Standards Board. He was recently appointed to the AICPA Board of Directors and also serves on the AICPA National Commission on Diversity & Inclusion.

Macias earned a B.S. in Business Administration and a M.S. in Accountancy and Taxation from Sacramento State University, a M.B.A. in Finance from Golden Gate University San Francisco, a M.P.A. in Management from the University of Southern California and a Doctorate in Public Administration degree from USC. He received the Businessman of the Year award from the California Hispanic Chambers of Commerce, and Hispanic Business magazine has recognized him as one of the 100 Most Influential Hispanics in the nation.

Ysiano, Founder and Publisher of the Latino Times, is a dynamic professional whose skills have established him as one of the country's entrepreneurial success stories. He founded Latino Times in 2001 with the simple goal to provide a bilingual publication for Latinos that reflects their positive contributions in the local and national community. Under his management, the enterprise has grown into one of the largest bilingual newspapers in the country, reaching second, third and fourth generation Latinos in the Central Valley and Bay Area Marketplace with a readership of 100,000. Along with Latino Times, Ysiano also is a Partner at A&J Marketing and Communications.

As a leader in the Hispanic community, Ysiano has received several distinctions for pioneering the growth and recognition of entrepreneurs throughout the state. He is a past chairman and vice chairman of the California Hispanic Chambers of Commerce, past president of the Stockton/San Joaquin County Mexican-American Chamber of Commerce, past chairman of the Regional 1, U.S. Hispanic Chamber of Commerce (spanning seven Western states) and a past board member of the American Red Cross.

Davidds, an organizational psychologist, negotiation specialist and leadership coach, has trained and counseled over 2,000 corporate leaders throughout 22 countries in the art and skill of leadership negotiation. She has been recognized by the U.S. Congress, the California State Senate, and the California State Assembly for her commitment to empower and develop women leaders. Davidds established the Women's Institute of Negotiation dedicated to the teaching, instruction, and development of negotiating skills and leadership competencies primarily focused on women in professional, academic and corporate settings. She graduated from the University of Southern California with a degree in Business Entrepreneurship. She also holds a Master's Degree in Women Studies and a doctorate degree in Organizational Psychology.


Macias and Ysiano will serve until the CHCC's next membership meeting, to be held concurrently with the Chamber's annual convention.


About the California Hispanic Chambers of Commerce
The California Hispanic Chambers of Commerce (CHCC) is the premier and largest regional ethnic business organization in the nation, promoting the economic growth and development of Hispanic entrepreneurs and California's emerging businesses. Through its statewide network of Hispanic chambers and business associations in California, the CHCC represents the interest of over 700,000 Hispanic business owners in California. For more information, please visit our website at