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Corporate Sponsor Spotlight - Comcast

Posted on 2/18/2015 by California Hispanic Chambers of Commerce

At Comcast NBCUniversal are proud of their best-in-class Joint Diversity Advisory Council (JDC). Comprised of more than 40 external leaders representing the interests of Latinos and other diverse communities, the JDC offers guidance, shares best practices, and monitors results across community investment, governance, procurement, programming, and workforce development. With Latino community partners, including the National Association of Hispanic Publications and Hispanic Association for Corporate Responsibility, we are advancing inclusion across all areas of our business.

Comcast's existing supplier diversity program helps them connect with customers and audiences, add value for their hareholders, and reduce procurement costs. Between year-end 2010 and year-end 2013, their total spend with diverse suppliers exceeded $3 billion and they proudly increased spend with Latino-owned suppliers by 24 percent. In honor of this progress, Comcast was recognized as a member of USHCC's Million Dollar Club in 2013 and 2014. This achievement was possible because of their steadfast commitment to the communities they serve and their longstanding connections with diverse community organizations. Following the completion of the Time Warner Cable transaction, operations in new markets -- including Los Angeles, Dallas, Kansas City, and New York City -- will provide greater opportunity to partner with Latino entrepreneurs.

For programmers and content producers, the benefits of the Time Warner Cable transaction are more resounding. Comcast is America's biggest and best provider of Latino network packages in Spanish and English language, with up to 60 Hispanic networks offered on Comcast cable systems. Overall, Comcast carries over 160 independent networks, including small, diverse, and international networks. As part of their acquisition of NBCUniversal in 2011, they pledged to increase ethnic and independent programming, and they've more than delivered on this commitment. Comcast successfully launched two independent networks with Latino ownership and management: El Rey, created by legendary Hollywood director Robert Rodriguez, and Baby First Americas. At the same time, they expanded the number of customers reached by nine Hispanic networks by 17 million, 70 percent higher than the commitment we made. Post-transaction, six out of seven networks that Comcast carries will continue to be unaffiliated, that is, independent networks.

Finally, Comcast has a proven track record for giving back to causes at the heart of the Latino community. Comcast Internet Essentials broadband adoption program has won accolades to close the digital divide and ensure low-income families have access to 21st century digital skills. Internet Essentials has already connected 1.4 million Americans to broadband at home, providing a $9.95 Internet connection, a heavily subsidized computer, and free digital literacy training. Comcast have increased Internet speeds and expanded program eligibility for Internet Essentials multiple times, and it is a powerful new tool for social change that will be available in Comcast communities.

Comcast proposed combination with Time Warner Cable will allow them to do even more for our customers and partners in the Latino community. Click here to learn more